13 August 2015

Upcoming Event: Kiehl's LifeRide for amfAR Wrap Party

Come check out this great event this Saturday at the Kiehl's location in Fashion Valley while supporting a great cause!

San Diego Style Bloggers Founder Paulina (Lil Bits of Chic) & Event Contributor Cy (Any Second Now) will be there to help celebrate!

"Kiehl’s Since 1851, the New York-based purveyor of fine quality skin and hair care, is gearing up for its 6th annual LifeRide for amfAR -- the two-week philanthropic motorcycle ride across several states to raise funds and awareness for AIDS research. The ride will kick off in Denver on August 4, and will travel through Salt Lake City, Las Vegas, and Los Angeles before making its last stop at the Kiehl’s store at Fashion Valley in San Diego on August 15 for a special finale celebration event.

Kiehl's President Chris Salgardo and amfAR CEO Kevin Frost will be leading the ride heading to America’s Finest City, and will be joined by celebrity supporters including Vanessa Marcil (90210, Las Vegas) and Jaime Camil (actor, Jane the Virgin) -- approximately 15 riders total.

The San Diego event is open to the public and will consist of meet & greets with the riders, complimentary skincare treatments, hosted bites by Soda & Swine, and healthy sips by Juice Saves. Kiehl’s will be donating $150,000 to amfAR in an official on-site check presentation, and encourages attendees to the event to donate to the organization as well.

Follow the journey and join the conversation by using #LifeRide6.

Who will be there:
Chris Salgardo, President, Kiehl’s USA
Kevin Robert Frost, CEO, amfAR, The Foundation for AIDS Research
Jason McLeod, Executive Chef/Partner, Soda & Swine
Lindsay Nader, Partner, Juice Saves

And fellow LifeRide for amfAR celebrity participants:
Jay Ellis (actor, The Game), Vanessa Marcil (actor, 90210, Las Vegas), Conrad Leach (artist), Grant Reynolds (host, “What Could Possibly Go Wrong?”), Teddy Sears (actor, Masters of Sex), Jaime Camil (actor, Jane the Virgin), Ben Cohen (rugby champion)"

August 15, 2015

Fashion Valley Mall
Kiehl's Store

"In celebration of LifeRide, every customer who visits Kiehl’s Fashion Valley on Aug. 15 will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% to amfAR (up to $115,000).
Kiehl’s customers can join the fight against HIV/AIDS through the purchase of Kiehl’s Limited Edition Ultimate Strength Hand Salve, a jumbo-size of the brand’s classic formula. 100% of net profits from the sale of this product (up to $25,000) will benefit amfAR.

100% of Kiehl’s net profits from the sale of LIFERIDE: Riding for a Cure, a coffee-table photo book chronicling the first five years of LifeRide, up to $10,000, will benefit amfAR. Featuring photos by Grammy award-winning photographer Travis Shinn, the brand-new book launches in all Kiehl’s retail stores beginning August 1. The book retails for $60.

By the end of the 6th annual LifeRide for amfAR, Kiehl’s will have raised $1,270,000 in total for amfAR via motorcycle rides and event donations since 2010. To find out more about LifeRide or get involved in the fight against HIV/AIDS, please visit www.kiehls.com."

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