14 July 2013

Local Business Spotlight: Shimmer

Hey there lovely fashionistas!

It's Tuyaymya from White Tee Black Dress and I just want to share one of my all-time favorite San Diego based clothing boutiques with you. The store is called Shimmer and it's absolutely fabulous! This fast fashion boutique carries all the latest fashion trends at affordable prices. And, let's be real, who doesn't like looking fly on a dime?
Shimmer Lookbook

Having had the opportunity to meet with owner, Judy La Fond Figueroa, I was able to get the inside scoop on the history and evolution of this trendy clothing store :

“Shimmer Fashion is a family owned clothing boutique based in San Diego, CA. We first opened in 1997 in a strip mall near San Diego State University. I was 18 at the time and so excited to not only work in a boutique, but to be an owner. As a family, we ran every aspect of the store; I was the store manager in charge of everything from layout and displays to making sure every customer left happy. My Mom was the buyer, accountant and worked night shifts, all so I could go to school while working a full time job. My Dad handled the shipping, deliveries (which meant driving up to the LA Garment District), loading and unloading merchandise every week plus [also] working a full time job. After two years, we opened our second location in the Chula Vista Shopping Center, and we have been here ever since…

We love fashion and we want our customers to be able to express their unique sense of style and have fun discovering themselves through fashion. As a small business we are able to customize our inventory to our customer’s needs. Each store is stocked with different items, depending on what our customers ask for."

At the request of many of her customers, in October of 2012, Judy introduced the world to Shimmer via www.iheartshimmer.com. Since their venture into the virtual world Shimmer has added plus size, junior clothing, accessories and shoes to their online store. They recently launched their blog on iheartshimmer in hopes of providing beauty & style tips while further keeping in touch with their customers. "We want to encourage people to reach out to us and tell us what they are looking for or how we can improve our services.”

Check out iheartshimmer and let us know if you love this store as much as I do. Or if you're ever in the San Diego area and are looking for a fashion forward boutique with an amazingly helpful staff, make sure to stop at one of their 3 locations; Chula Vista Mall, Plaza Bonita Mall, and Plaza Camino Real Mall.

Stay updated with Shimmer via Instagram , Facebook and Pinterest.



  1. I Love Shimmer!!! I shopped there when I was younger, well I still am lol, but I like their affordability and styles for plus size women!


  2. Great feature Tuy! Love Shimmer, I usually stop by the Plaza Bonita location and ended up getting a few key pieces at a really good price!! Love that it's so big and has so much stock, I end up spending a good chunk of time in there lol!